This course provides a solid introduction to intellectual property law from a managerial and strategic perspective taking an international and comparative approach.
The course is the study of how companies protect innovations in order to create value for the company
Teaching and Learning Methods: Lectures and cases sessions (group of 4 students).
Course Policies: Attendance to the lab. sessions are mandatory.
Basic knowledge in Business Law.
- Protecting innovation through secrecy: managerial issues in dealing with trade secrets
- Protecting innovation through patents: economic justification for patent protection Principles of patent law (national, European, international) Getting access to patent protection (substantive issues); strengths and weaknesses of patent protection
- Aesthetic creations and I.P. protection
- Design and trademarks, principles of trademark law: managerial issues in dealing with trademarks; merchandising and the fashion & luxury industry
- Transfer of technology by contract, License agreements and assignments
- To manage intellectual property (I.P.) in a knowledge-based society;
- To understand the value of innovation and various protections;
- To develop strategic use of I.P; and understand IP's competitive advantage;
- To develop skills of Managing I.P. and technology in an international context: various topics.
Nb hours: 21.00
- Oral report (50 % of the final grade)
- Final exam (50 % of the final grade)