This course aims to raise students' awareness of entrepreneurial posture and practice by allowing them to discover the cognitive and operational process that underlies the transformation of an idea into a viable and sustainable project.
Teaching and learning methods: The course is organized in the form of a 'full immersion' seminar, which will occupy the students full time for a short week (3 full days + 1 half day).
- Book: CHRISTENSEN C. M. The Innovator’s Solution. Harper Business, 2003, 320p.
- Book: CHRISTENSEN C. M. The Innovator’s Dilemma. Harper Business, 2003, 288p.
- Book: FRIED J., HEINEMEIER HANSSON D. Rework. Crown Business, 2010, 288p.
- Book: KIM C., MAUBORGNE R. Blue Ocean Strategy. Harper Business, 2005, 320p.
- Book: KOURILSKY F. Du désir au plaisir de changer. Dunod, 2008, 336p.
- Book: MILLET P. Stratégie et marketing de l’innovation technologique. 2rd edition, Dunod, 2005, 387p.
- Book: A MOORE G. Crossing the Chasm. Harper Business, 1999 reedition, 288p.
- Book: OSTERWALDER A., PIGNEUR Y. Business Model Generation. John Wiley & Sons, 2010, 288p.
- Book: ROGERS E. Diffusion of innovation. New York, The Free press, 1982, 576p.
- Book: RADJOU N. L’innovation Jugaad, redevenons ingénieux. Ed Diateino, 2013, 378p.
- Book: RIES E. The Lean start-up: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business, 2011, 336p.
- Book: SARASVATHY S. D. Effectuation: element of entrepreneurial expertise. Edward Edgar Publishing, 2009, 392p.
- Book: ULWICK A. W. What customers want. Mc Graw Hill, 2005, 256p.
- Book: VIAN D. ISMA360®: la boussole de l’entrepreneur innovateur. Ted De Boeck, 2013, 192p.
- Book: SILBERZAHN P. Effectuation: principe d’action des entrepreneurs. February 2013, E-book
The course will focus on real-life cases. Students will work in groups of 3 to 4 people, on real projects submitted by the participants. Before the course, each participant is asked to think about a topic or an idea that he/she would like to explore further. It can be a real business creation project or an idea that the student would like to explore further.
Each participant will present his/her idea in 2 minutes maximum to the whole group during the Ice-Breaker session that will take place during the first morning of the session. Each student will have to choose the project they want to work on to form teams of 3 or 4 people (not all projects can be worked on during the course).
- Raise awareness of a specific posture and questioning in terms of innovation.
- Transfer skills in the management of innovative projects
- Co-design a strategy for bringing ideas to market.
Nb hours: 21,00