Graduate School and Research Center in Digital Sciences

Trend makers and trend spotters in a mobile application

Sha, Xiaolan; Quercia, Daniele; Dell'Amico, Matteo; Michiardi, Pietro

CSCW 2013, 16th ACM Conference on Computer Supported Cooperative Work and Social Computing, February 23-27, 2013, San Antonio, Texas, USA

Media marketers and researchers have shown great interest in what becomes a trend within social media sites. Their interests have focused on analyzing the items that become trends, and done so in the context of Youtube, Twitter, and Foursquare. Here we move away from these three platforms and consider a new mobile social-networking application with which users share pictures of "cool" things they find in the real-world. Besides, we shift focus from items to people. Specifically, we focus on those who generate trends (trend makers) and those who spread them (trend spotters). We analyze the complete dataset of user interactions, and characterize trend makers (spotters) by activity, geographical, and demographic features. We find that there are key characteristics that distinguish them from typical users. Also, we provide statistical models that accurately identify who is a trend maker (spotter). These contributions not only expand current studies on trends in social media but also promise to inform the design of recommender systems, and new products.

Document Doi Bibtex

Title:Trend makers and trend spotters in a mobile application
Keywords:Mobile, Social Marketing
Type:Conference
Language:English
City:San Antonio
Country:UNITED STATES
Date:
Department:Data Science
Eurecom ref:3881
Copyright: © ACM, 2013. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in CSCW 2013, 16th ACM Conference on Computer Supported Cooperative Work and Social Computing, February 23-27, 2013, San Antonio, Texas, USA http://dx.doi.org/10.1145/2441776.2441930
Bibtex: @inproceedings{EURECOM+3881, doi = {http://dx.doi.org/10.1145/2441776.2441930 }, year = {2013}, title = {{T}rend makers and trend spotters in a mobile application}, author = {{S}ha, {X}iaolan and {Q}uercia, {D}aniele and {D}ell'{A}mico, {M}atteo and {M}ichiardi, {P}ietro}, booktitle = {{CSCW} 2013, 16th {ACM} {C}onference on {C}omputer {S}upported {C}ooperative {W}ork and {S}ocial {C}omputing, {F}ebruary 23-27, 2013, {S}an {A}ntonio, {T}exas, {USA}}, address = {{S}an {A}ntonio, {UNITED} {STATES}}, month = {02}, url = {http://www.eurecom.fr/publication/3881} }
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